Hola, I’m Gaby!

I'm a proud first-generation Salvadoreña-Americana and the creator of Cultivar Socials. I started this journey with a degree in Fashion Marketing, but quickly realized that my love for storytelling, strategy, and community-building extended far beyond just one industry.

Cultivar Socials was born from both a desire to support BIPOC-owned businesses with their marketing efforts and my love for creating. I know how personal and vulnerable it can feel to share your story with the world, and I’m here to help make that process feel less overwhelming and more aligned.

Outside of my professional pursuits, I love being an activist in my community, traveling, or trying new coffee spots in town.

I’m so grateful you’re here, and I can’t wait to connect with you!

Why “Cultivar”?

Choosing a word in Spanish for my business name was a way to honor my roots and all those who came before me, the ones who paved the way for me to do what l love today.

“Cultivar” represents the essence of what I do: develop, nurture, and grow. Social media platforms provide fertile ground for businesses and individuals to flourish, and I specialize in nurturing your online presence and cultivating digital growth.

  • Growth isn’t just about gaining followers; it’s about shaping a strong, authentic identity that resonates with your audience and YOUR vision. Developing your brand’s voice and visual style is key to standing out in the crowded digital space.

  • To help your online presence truly blossom, it needs care and attention. Every interaction, comment, and post is an opportunity to cultivate a community that reflects your brand’s values and voice.

  • Building a strong online presence takes patience, care, and consistent effort. Growth is the result of planting the right seeds, giving them time, and watching as your efforts pay off.

    Don’t rush the process. Focus on creating content that resonates, building real relationships, and staying true to your brand’s essence.